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For the vast majority of companies, sales cycles are getting longer. Research from Aberdeen highlights that nearly 80% of companies are seeing longer sales cycle times, and research from BrightFunnel highlights that deals are more difficult and are taking longer to close.

The same research from from Aberdeen shows that while most companies are seeing longer sales cycles, the best are actually shortening the sales cycle, enjoying a 16% shorter sales cycle.

Most business growth tactics are seeing higher costs, lower conversion and less traction - and this is a good market! Today, a major question that must be at the top of your customer acquisition agenda should be:

What are we doing today to ensure we're able to bring on more customers at lower costs, with less time?