---
title: The 3 Sales Playbooks for a Successful Sales Development Program
description: Sales development programs have become a standard for growth companies. But, most companies are doing it wrong -  and it's killing their growth efforts. 
---

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### ***OnDemand Webinar:***

# The 3 Playbooks For A Successful Sales Development Program

### [*Skip to Registration Form*](https://growth.liftenablement.com/vertical-tech-stack#register)

 

Since 2011, when Aaron Ross and Marylou Tyler released the now famous book, *Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices of Salesforce.com,* sales/business development programs and departments have become virtually standard for growth-focused companies. **But, most companies are doing it wrong -  and it's killing their growth efforts.** 

It's not that they're doing things wrong, it's that **they are doing the wrong things**. All sales development programs are not created equal. Success requires that you implement the right playbook for the game that you are playing. 

In this webinar, we'll share:

- The 3 primary categories of sales development. Understanding these categories is crucial to implementing the right program for your business.
- How to align your sales development program with your customer's buying style.
- How to diagnose weaknesses in your efforts and jump-start results.
- How to effectively utilize technology to create greater impact and traction.
- How to hire, manage and motivate business & sales development reps.
- Plus, we'll answer any other questions you have & we'll be sharing the playbook structure to make yours a winning program!

## Register Now

## * The 3 Playbooks for a Successful Sales Development Program*