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Since 2011, when Aaron Ross and Marylou Tyler released the now famous book, Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices of Salesforce.com, sales/business development programs and departments have become virtually standard for growth-focused companies. But, most companies are doing it wrong -  and it's killing their growth efforts. 

It's not that they're doing things wrong, it's that they are doing the wrong things. All sales development programs are not created equal. Success requires that you implement the right playbook for the game that you are playing. 

In this webinar, we'll share:

  • The 3 primary categories of sales development. Understanding these categories is crucial to implementing the right program for your business.
  • How to align your sales development program with your customer's buying style.
  • How to diagnose weaknesses in your efforts and jump-start results.
  • How to effectively utilize technology to create greater impact and traction.
  • How to hire, manage and motivate business & sales development reps.
  • Plus, we'll answer any other questions you have & we'll be sharing the playbook structure to make yours a winning program!