---
title: CRM, Marketing Automation & Tech Stack Webinar
description: We’ll bet you that if your sales team is using a top tier CRM, you’re generating less than ¼ of the impact and ROI you should be.
---

[![Imagine_2016_Website-logo.png](https://growth.liftenablement.com/hs-fs/hubfs/Imagine-Pics/Imagine_2016_Website-logo.png?width=249&name=Imagine_2016_Website-logo.png "Imagine_2016_Website-logo.png")](https://www.imaginellc.com?hsLang=en)

### ***Live Webinar:***

# **Unlock the Latent Power of Your CRM, Marketing Automation & DemandGen Tech Stack**

### *[Skip to Video ](https://growth.liftenablement.com/vertical-tech-stack#video)*

### In this edition of The Sales Genius Network Webinar Series We Present:

## ***Unlock the Latent Power of Your CRM, Marketing Automation & DemandGen Tech Stack***

### In 2017 GartnerCEB found that companies were spending, on average, nearly $5,000 more per sales rep/per year on technology than they were just a couple of years before. Yet, despite those investments, sales conversions were decreasing. Today there can simply be no question that your business *needs *to use technology to compete today, but technology alone is not enough to succeed.

### For more than a decade we've helped mid-market, growth focused companies design, integrate and build tech stacks that drive greater productivity & impact. We've recently completed a research project studying 500 companies and their utilization of technology for growth.

### In this webinar, we'll share:

- The 3 most common and damaging mistakes nearly every company makes when designing and building their tech stack.
- How to increase the adoption, utilization and effectiveness of the technology currently in your "stack."
- How to integrate and align technology utilization with your growth strategy.
- How to use technology to ensure you lower sales costs and increase your revenue per employee.
- Plus, we'll answer any tech questions you have.

### ![](https://play.vidyard.com/hs1v37cwCnCZdPjwvKMnj6.jpg)