There are only two activities that can enable you to accelerate: increase force or reduce friction.

Increasing force (doing more) quickly hits points of diminishing returns. When the focus is on “more,” costs go up, as does the complexity. When you’re focused on force, the increased friction eliminates much of the value you seek to create.

Revenue Operations (RevOps) is focused on reduce or eliminating the friction that drags performance, and in the last year it has become one of the hottest trends for growth-focused companies. The State of Revenue Operations 2019 Report shows more than a 50% increase in the number of companies that either have or are currently building RevOps as part of their revenue maximization team.

In this webinar Lift's CEO, Doug Davidoff, will be sharing the keys to building it right.