Hey there, welcome back (or welcome!) to this edition of The Smart Growth Roundup! It's me again (yep, that's right I'm back)! The same day I was determining whether my son was going to come early I ended up having him. Funny how that worked out! While I'm still figuring out this whole parenting thing, I'm here, charged back up, ready to continue providing amazing insights to you.

This edition's focus will hopefully start you thinking about your Go-to-Market strategy for the upcoming year. It's crazy to think we should be thinking about 2023 already. Regardless, take a look at how leadership and areas such as marketing are changing things around in our insights below.

And to anyone that attended HubSpot's Inbound conference last week, I hope you had a blast! I know I had major FOMO. I'd love to know what your favorite part was or one thing that you are going to remember forever from the conference. Just reply and start up the conversation!

I'm so glad to be back!

Hannah (The Editor)

INDUSTRY INSIGHTS

Business is constantly revolving and changing, and your Go-to-Market Strategy should be looked over for the upcoming year. Take a look at how things could impact what you have in place with these industry insights.

From Gartner

Why Context and Situational Understanding Should Guide Your Go-To-Market Strategy

Never has it been clearer that the B2B sales playbook that got us here will not get us where we need to be. The traditional model is increasingly out of sync.

From SBI

Do you have the right leadership to execute your 2023 growth strategy?

SBI's latest research shows CEOs are generally lacking confidence and conviction in their growth leadership roles.

From terminus

How Today’s Changing Market Is a Golden Opportunity for Marketers

Marketing and the entire go-to-market function that drives and grows revenue in B2B companies like yours is actually at an inflection point.

IMAGINE INSIGHTS

Articles

• Before You Go-To-Market, Be Sure The Market You’re Going To
  

• 3 Actions Marketers Should Spend Time on During a Crisis

Videos

• 5 Actions For Sales & Marketing to Succeed Through Crisis

• How to Build a High-Performance Engine for Growth

3 PROCESSES YOU MUST MASTER TO GROW REVENUE

Today we find companies using modern manufacturing as the metaphor to design customer & revenue acquisition processes. When you view sales and marketing through this lens, you'll quickly see that the best way of looking at it isn't as one process, but instead, multiple.

There are significant benefits when sales and marketing organizations view their approaches through the same lens. Below are 3 processes you must master. 👇

Click the infographic below to read more on the topic. 

PREMIUM PICK

OnDemand Webinar:

5 Keys For A Successful Go-to-Market Strategy

Designing a strong strategy requires deep expertise across multiple business disciplines and processes, mixed with the ability to identify, capture, and exploit the few inflection points that make a difference. Learn the 5 questions you must ask to ensure you're playing the right game to win.

SALES GENIUS NETWORK

Building Your Growth Model For Predictability & Impact

Create a strong growth model that will align your customer acquisition and success teams, generate greater execution velocity, and enable better and faster decision-making from the top of the organization to the front-lines.

*If you aren't a member of the Sales Genius Network, register and become one today!

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