Hello and welcome to this edition of the Smart Growth Roundup. I hope you're taking some time for yourself this summer to get away and unplug. It's easy to get caught up in the details, so here's your reminder to take care of yourself!
Email campaigns, the buyers journey, and how to screw up your demand gen strategy are a few sub-topics we have for you today. Continue to learn and equip yourself for success. And as always your feedback is much appreciated!
Cheers!
Hannah (The Editor)
INDUSTRY INSIGHTS
There's no "one-size-fits-all" when it comes to your demand generation efforts. Lean in to others' knowledge to find what works and doesn't work for you.
Email drip marketing comes down to providing your customers the right information at the right time. Here's a 6 step guide to launching an email drip campaign.
Email is the most advanced medium of communication between marketers and their ideal customers. Here's why you should pay attention to the most measurable asset in your toolkit.
Just like any relationship, a relationship with your prospects takes time to grow. See how "Mary Had a Little Lamb" can be used as an analogy and detailed example for understanding the customer journey.
It's important to know that this strategy isn't right for all businesses. You have to be strategic about what you replace it with to continue to be successful.
Demand generation takes intense strategy, focus and discipline to succeed. Every day more and more companies are jumping on the bandwagon, investing considerable amounts to create content and implement processes.
However, the actual behaviors they're implementing could not be any better designed or optimized to destroy the very investments they're making.
Click the infographic below to access the full article.
PREMIUM PICK
Free eBook:
The Executive's Guide to Effective Lead Nurturing
Did you know that nurtured leads produce a 20% increase in sales opportunities versus non-nurtured leads?
In today's buying and selling world, effective lead nurturing is key. That's why we created this comprehensive ebook to guide you through creating and implementing lead nurturing programs that will help you reach your goals.
When you download your ebook, you'll get useful information about the different types of lead nurturing programs, where they work best, and how to implement them.
Keep track of your customer's buying process so you can build your business case. This tool will allow you to easily list your key decision makers and map and understand the issues they face.
