Hey there, welcome back (or welcome!) to this edition of The Smart Growth Roundup! It has been in the 90s here in good 'ole Texas, and it's in these moments where I am very grateful for the existence of AC. If anyone would like to take the heat from us, please be my guest!
Anyways enough about the weather. Last week we had a very successful webinar (WOOHOO! 🙌) around CRM adoption. If you missed it, you have the chance to watch it in the Premium Pick section of this newsletter. With the focus of today being RevOps, I thought it was fitting to gather more insights and information for you on CRM adoption & utilization, why it matters, and what you can do about it. Because no matter who you are or what company you work for, I can guarantee you could better improve how you're using your CRM.
If you do have any questions that come to mind as you're going through the articles or as you're watching the webinar, please respond and ask away! We are more than willing and wanting to help in anyway we can.
Happy learning and see you next time,
Hannah (The Editor)
INDUSTRY INSIGHTS
Whether you're considering a change in your CRM or you're looking to unlock greater impact from your existing CRM, here are some insights from the industry you should read before you start changing everything.
Various researchers put the CRM failure rate between 18% & 69%. If we estimate the total result from these CRM project studies, the failure adoption rate of approximately 30%. Learn more about why with Trujay.
You've spent thousands on a customer relationship system and your people aren't using it. User adoption is among the highest of concerns with CRM systems and Forbes will show you how to solve this problem.
The flurry of technology-fueled disruptions that have shifted the power from businesses to consumers continues to drive greater customer expectations. Read Forrester's study on CRM solutions and strategies.
Today there are a host of CRM alternatives that literally take any excuse for not using a CRM right away. The good news is that more companies and salespeople are using CRM than ever before.
Unfortunately, they're still not realizing its true promise.
There are still 5 very common - and very damaging - mistakes made when using CRM.
Click the infographic below to read more on the topic.
Depending on what research study you use, technology implementations (and especially core apps like the CRM) fail to deliver their intended results 50-70% of the time.
The primary reason for failure? Poor adoption & utilization.
Your CRM is only as good as the data it houses, and that is dependent on how it's being used. Over the last 2+ years, we've been involved in almost 100 implementations, getting a firsthand seat into the good, the bad and the ugly.
Here we share our latest CRM adoption findings to enable you to unlock the vast potential of your CRM and greater tech stack.
Create a strong growth model that will align your customer acquisition and success teams, generate greater execution velocity, and enable better and faster decision-making from the top of the organization to the front-lines.
