The latest insights on customer acquisition & success culled and curated for your enjoyment from the team at Imagine Business Development
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Smart Growth Roundup

Tips & Insight From Around The Globe

Welcome to this edition of the Smart Growth Roundup. Here are some of the best insights on the web to enable you to increase your growth velocity.

 

From HubSpot

5 Ways Go-to-Market Strategies Will Change in the Post-Pandemic Economy

To help businesses navigate their digital transformation journey with success, HubSpot put together a list of 5 key ways in which GTM strategies are changing and how to adapt to each.

 

From Gartner

Future of Sales 2025: Why B2B Sales Needs a Digital-First Approach

Over the next 5 years, an even greater rise in digital interactions between suppliers and buyers will break traditional sales models.

 

From Sales Benchmark Index

The 4 Pillars of Flawless Marketing and Sales Alignment

The marketing and sales alignment surround 4 key pillars: big bets, the customer, process, and accountability.

Insights From Imagine

  • 5 Indicators of Healthy Sales and Marketing Alignment
  • The 5 Components of a Strong Sales & Marketing Growth Model

Video Insights

  • 5 Keys For A Successful Go-to-Market Strategy
  • Interview with Meghan Anderson - Enhancing the Sales-Marketing Relationship

Online Course:

How to Update Your Growth Models to Build Predictability & Impact to Your Strategy

Your growth model is your map, and if it's not based on realistic, real-time data you're going to get lost, and in a difficult market getting lost is dangerous. You're going to be forced to make quick decisions that must be anticipated before the scenario presents itself, with no time to think. Those decisions will disproportionately impact how well you get through the disruption and how well you do when it's over. 

 

In this 6-part course, we'll demonstrate the 5 cornerstones of a strong growth model, how to design them effectively and how to update them in times of transition/disruption.

Take The Course Now
Resource of the Month

from The Sales Genius Network


Key Performance Indicators Cheat Sheet

When assessing the performance of your sales team, understanding which Key Performance Indicators (KPIs) you should measure is crucial. This cheat sheet will lay out, what metrics you should be tracking, why you should be tracking those metrics, and how you can use them to increase success. 

And now for something completely different...

Quibi_Logo

If you weren't already aware, Quibi is shutting down after being in operation for only 6 months. Coming from The Verge, "It's one of the shortest-lived streaming services according to The Wall Street Journal." Popular Twitter chat - PopChat - discussed what lessons businesses can apply to this news. 

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