Wake me up... when September ends. Who else is ready for a nap? Just me?
Hello and welcome to this edition of The Smart Growth Roundup! We are quickly approaching the fall season and I could not be happier. I absolutely adore fall, though here in Texas we don't get much of one.
Today we are falling back to the basics when it comes to Demand Gen/Lead Gen -- all the way back to the foundation of writing and storytelling. It's one thing to want a lot of leads. It's another to put in the work necessary to getting them.
Before you go on, I'd like to do a poll. For your company, what season do you get the most leads? Reply to this email and let me know. It's for science.
Thanks, Hannah (The Editor)
INDUSTRY INSIGHTS
Writing and storytelling are two fundamental skills you need to get your message across in order to acquire leads. Today's resources are here to help you improve those skills.
By identifying the characteristics that actually correlate with high sensitivity, marketers can proactively target their campaigns at the customers who will be most receptive to them, increasing ROI.
If you're writing great articles that people would love to read, but you're not getting the traffic you want, the problem may be ineffective copywriting.
Let's face it, constantly creating content and maintaining velocity isn't easy. If both you and your customer can benefit from reimagined content, it's a win-win.
Some of the benefits of repackaging your content include: reaching a larger audience, and directing interested prospects to your website, ideally to be part of your database.
So, what are you waiting for? Try implementing some of these ways to reimagine your existing content.
Click the infographic below to read more on the topic.
PREMIUM PICK
Get Your Guide & Template:
How to Create a Content Map
Keeping track of the content you have and where it fits in the buyer's journey can be overwhelming. That's why we created this easy-to-use guide to help you create a content map for your organization.
Having this information readily available will allow you to effectively plan your long-term content strategy and ultimately generate more leads.
So, is your content moving your prospects through the buyer's journey?
This scorecard guides and scores your emails. Generate a score of 86 or better with this tool and you'll soon see your emails generating more impact, engagement and conversations.
