Happy New Year there and welcome to this edition of The Smart Growth Roundup! I hope you had a chance to take a break over the holidays and relax from this always on world.
We're back into the swing of things which means that you'll be receiving biweekly newsletters from us again! We have some amazing things planned this year, so be on the look out!
To start the new year off, we're taking a look at database management, the importance of getting rid of dirty data, and best practices you should be implementing to keep your database clean.
Other than keeping your database clean, what are some of your goals for the year? Reply to this email and let us know!
Here's to your year of growth,
Hannah (The Editor)
INDUSTRY INSIGHTS
Your database is the core to your business. If it isn't set up properly and taken care of, the challenge of finding the data you need can quickly become a nightmare. Make sure you're keeping your database clean this year by following some guidelines that the industry has laid out.
Data must be useful. It should provide opportunities for strategic insight and support data-driven decisions. This is where the quality of data comes into play.
Using dirty data to fuel your business initiatives is like putting the wrong fuel type in your car. Here we'll tackle some urgent dirty data questions.
Today, nearly 67% of businesses rely on CRM data for growth of their bottom line. Yet, 94% of B2B companies suspect inaccuracy in their database. Do you need to consider data cleaning?
Too often people define the value of their database of the quantity of names they have.
Figure out what the crucial role of your database is. The most overlooked (and dangerous) aspects of database management and the 3 keys to ensuring you're using your database effectively are outlined below.
Click the infographic below to read more on the topic.
PREMIUM PICK
Don't Miss This OnDemand Webinar:
The Critical Factors to Building Strong Analytics for Sales, Marketing & Customer Success Teams
As your sales & marketing efforts become more robust and customers & prospects become more demanding, the need for strong analytics to enable better and faster decisions is greater than it's ever been.
The operative question is, "How can we set up our systems to generate the revenue insights we need to make performance predictable?"
In this webinar, we're going to help you answer that question. We host three industry leaders to share their experiences.
Ensure you have the insights to make great decisions. Indicate the degree to which you agree or disagree with the statements in this diagnostic to see where you can have the biggest impact.
