Hello and welcome to this edition of the Smart Growth Roundup! We're officially two months away from the new year. How are you doing? How are you feeling? In the midst of chaos remember to take a deep breath. You got this!
To help with the end of the year scaries, today's edition is all about Go-to-Market Strategy with a focus on your buyer persona and how you message to them. By putting your buyer first, you'll have more success overall in everything you do.
What are you doing to put your buyer first? Let me know by responding to this email.
Here's to your growth! Hannah (The Editor)
INDUSTRY INSIGHTS
Your brand positioning and messaging are crucial to whether or not someone is going to seek your services. These insights are great to figure out where you fit and how you can best serve your prospects and customers.
Look at concrete examples of brand positioning, what you can learn from each example, and how you can leverage those learnings to improve your own efforts.
This question is quite difficult to answer and the implications have huge impacts on your business.
The first step to create an ICP is to define the criteria you're going to use, and why that criteria matters. Here's an example below.
Click the infographic below to read more on the topic.
PREMIUM PICK
The Single Framework You Need:
The DEALS Framework
The DEALS Framework provides a holistic view that can align all aspects of what your company does to find, win and retain high-valued customers. It does this by unifying the various methodologies, strategies, and tactics you are already implementing.
By design, this framework is flexible and should fit to you business and your strategy to quickly reduce areas where friction is dragging momentum.
It is in times of transition and disruption that good companies can become great. How? By maintaining focus, adjusting their strategy to accommodate for change, and more. Learn how you can adapt your messaging and overall strategy for success even in times of crisis.
