January 24, 2023

Focus: Demand Gen/Lead Gen

Smart Growth Roundup

Tips & Insights From Around The Globe

Hey there, welcome back (or welcome!) to this edition of The Smart Growth Roundup! I'm so excited to continue sharing that we have officially changed the company name from Imagine to Lift Enablement (Lift)! If you haven't seen the story on the change, you can read about it here.

While I could do an entire edition on lift (which maybe one day I'll do if you are interested), today we're going to be focusing on email marketing. Email continues to remain an important channel for communication, so it's crucial that we get it right. No one likes a shitty email.

I'd love to hear if you have any other tips, tricks, or advice when it comes to setting up your email for success. Or if you have any stories on how you fixed an email mistake that you made, I'd love to chat about it! Feel free to respond and let me know!

Until next time! Happy emailing,

Hannah (The Editor) 

INDUSTRY INSIGHTS

Email marketing continues to be a main channel for any business. As a main channel, you want to make sure you're reaching the right audience at the right time with the right information without annoying them. 

From HubSpot

17 Email Marketing Best Practices That Actually Drive Results

Here are some email marketing best practices that you can use to generate more leads for your business.

From Nextiny

8 Reasons People Ignore Your Email

Email marketing is an extremely effective way to keep your audience engaged with what you're up to, but be sure to watch out for the pitfalls of email that will cause people to send it right to the trash!

From Digital Marketing Institute

13 Amazing Examples of B2B Content Marketing

Content marketing has become the champion of B2B relations. However, finding the perfect mix of excitement and intrigue for what can often prove to be a highly dry subject matter is never easy.

IMAGINE INSIGHTS

Articles

• You're Likely Measuring Your Email Wrong (& It's Killing Your Engagement)

• Just Say No To Shitty Emails: 5 Tips To Revitalize Your Emails

Videos

• The Attention Economy, Email Metrics, & A/B Testing
• Is Email Dead?

5 TIPS TO BUILDING CONTEXTUALIZED NURTURES

PREMIUM PICK

Professional Inbound Marketer's Review Kit

Inbound marketing is not a "set it and forget it" type of approach.

Chances are a new approach is not necessary but a review is. There are five areas that need to be evaluated on a consistent basis including:

• Buyer personas
• Website
• Buyer's journey
• Lead nurturing
• Metrics

We created this review kit to help marketers manage the important elements and keep their results headed in the right direction.

SALES GENIUS NETWORK

Resource of the Month

Building Your Growth Model For Predictability & Impact

Create a strong growth model that will align your customer acquisition and success teams, generate greater execution velocity, and enable better and faster decision-making from the top of the organization to the front-lines.

*If you aren't a member of the Sales Genius Network, register and become one today!

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