Hey there, welcome back (or welcome!) to this edition of The Smart Growth Roundup! Living in Virginia again, we've got some really strange weather going on. It's still technically winter, but it feels like we're in fool's spring or spring of deception. Can anyone else relate? I'm hoping things sort themselves out.
I've also been in a storytelling mindset recently. Maybe it's from starting my first D&D campaign, but stories are so important when you use them in the right places. That also goes for our products and services that we offer. I've seen many people this year talking about the importance of storytelling, so I had to make an entire edition out of it.
If you have used stories on your site or anywhere that you think has made a huge impact, I'd love to hear about it. Or if you want to discuss anything else I've mentioned or included in this edition, feel free to respond directly to this email!
Have a great week!
Hannah (The Editor)
INDUSTRY INSIGHTS
Who, what, when, where, why? And how? The elements of every story; even the story you should be telling your prospects and clients. Storytelling can impact your business tremendously. See from our industry leaders the different ways your story can change everything.
Unlocking knowledge in an organization is instrumental in accelerating learning. Forrester outlines steps that organizations can take to use storytelling in an agile knowledge management practice.
Not every piece of content needs to tell a story. Applying storytelling in the right place, at the right time, in the right way makes all the difference.
A website refresh/update/overhaul/redesign, whatever you want to call it, is no small task. There are plenty of rabbit holes you could go down and lots of “hidden costs'' that can sneak up on you. That’s why taking the time to assess whether or not a website is right for your businesses and what your ultimate goals are is crucial.
Click the infographic below to read more on the topic.
PREMIUM PICK
Marketing Tool:
Landing Page Checklist
Effective landing pages are vitally important to inbound marketing success. Those that capture the attention of visitors with clear headlines, concise copy and attractive offers turn visitors into leads.
At Lift, we include these elements in our checklist and a few more to create landing pages that convert. Use this checklist to help you keep track of all the details and make sure your pages are converting.
