Howdy! Welcome to this edition of The Smart Growth Roundup! As our world continues to deal with chaos, let's all remember to be kind to one another and do our part to be safe.
We're back today with the topic of RevOps, this time looking more into systems, accelerating revenue, and really making revenue operations stick to your business.
If you've added a RevOps team, I'd love to know what's gone well and what obstacles you've run into. Let's start a conversation, just respond to this email.
Cheers! Hannah (The Editor)
INDUSTRY INSIGHTS
Revenue Operations takes time, effort and consistency to get right. It doesn't happen in a day. Below are articles from the industry to help make it stick.
Streamlining business documents can be hard. There are so many different types of document management systems. This article differentiates between the above options.
Ask any marketer, sales rep, or customer success person the most important metric they're chasing. Peel back those metrics and you'll see it comes down to one thing: accelerating revenue.
This article highlights a big takeaway from a revenue operations research survey from Forrester and what the insights mean for both the approach to revenue operations and practitioners.
Revenue Operations is still a hot topic these days. We've long been all in on the trend towards revenue operations and have been since before it was called RevOps.
After digging in to do some research, we created the operational definition for RevOps: The strategic coordination of all market-facing, revenue-oritented systems, processes & activities designed to increase velocity, optimize throughput, and reduce the friction (effort) required to solve for the customer & achieve revenue objectives.
As you'll see below, enabling growth revenue means focusing on 7 areas.
Click the infographic below to read more on the topic.
PREMIUM PICK
Don't Miss This OnDemand Webinar:
How to Successfully Launch & Integrate RevOps
There are only two activities that can enable you to accelerate: increase force or reduce friction.
Increasing force quickly hits points of diminishing returns. Revenue Operations is focused on reducing friction that drags performance.
If you are currently building RevOps as part of your revenue maximization team or are thinking about it, learn the keys to building it right from our CEO, Doug Davidoff, in this webinar.
