Hey there, welcome back (or welcome!) to this edition of The Smart Growth Roundup! The next newsletter (or a few) that comes your way will more than likely be edited by someone else for the time being as we're on baby watch over here! 🎉 I'm officially due in 2 weeks, so we'll see if he comes early, on time, or decides he wants to be late. I guess we'll know by the next edition!

While baby watch is an exciting time, that's definitely not the focus. Today, I've put together insights and resources to help you and/or your salespeople become the best. Whether it's understanding how buyers buy, utilizing content, or making sure you aren't wasting time, the insights are all here at your fingertips. I even have a great webinar on shortening your sales cycle in the premium section today to help you succeed. 

If you'd like to play along in the guessing game to when baby boy will be here, feel free to reply with your guess. OR if anything stood out to you in this edition, let me know! I'm always looking for your feedback so we can better improve the content coming to you. 

Here's to your growth while I'm on leave (maybe!),

Hannah (The Editor)

INDUSTRY INSIGHTS

Being the best at what you do takes patience, experience, and practice. These industry insights were chosen to help you become a better salesperson. And yes, even marketing has a role to play in making you better.

From Gartner

Chief Sales Officers: Don’t waste your sellers’ time. Get your ruthless on to protect sellers from time sinks.

There’s work to do and decades of trading operational efficiencies for sales inefficiencies need to be remediated. Fast. Learn why with this article from Gartner.

From Drift

4 WAYS TO BECOME A BETTER SELLER (HINT: IT’S ABOUT BUYERS)

Did you know, among the information sources B2B tech buyers used in 2021, sales reps ranked fourth? Salespeople can’t just sell anymore, they have to become trusted advisors.

From Indeed

How To Be a Good Salesperson: Habits for Success

A salesperson must form trusting relationships with customers and meet or exceed sales goals.  Find out what makes a good salesperson here. 

From SocialMediaToday

5 Steps to Empower Your Sales Team with Content Experiences

Are you creating content that aligns with the needs and aims of your sales team? SocialMediaToday gives you 5 Steps to close some critical gaps. 

IMAGINE INSIGHTS

Articles

• 3 Ways Salespeople Can Use Content to Close Sales Faster
  

• Designing a Better Demo Experience to Shorten the Sales Cycle

Videos

• Demand Creator Minute: Assess a Sales Opportunity

• The Comprehensive Guide to Designing a High-Impact Sales Process

5 TIPS TO LEVERAGE CONTENT IN B2B SALES

If you’re like most people that we come across you’re working too hard and winning less than you should.

Yes, that’s right. You should be able to win more B2B sales without having to work so hard. How? By leveraging content in your sales process.

Here are five tips to leverage content to work for you:

Click the infographic below to read more on the topic. 

PREMIUM PICK

OnDemand Webinar:

How to Cut Your Sales Cycle Time by 25-50%

For the vast majority of companies, sales cycles are getting longer.

Most business growth tactics are seeing higher costs, lower conversion, and less traction - and this is in a good market!

Today, a major question that must be at the top of your customer acquisition agenda should be: What are we doing today to ensure we're able to bring on more customers at lower costs, with less time?

We'll help you answer this question and more in this 👇 webinar.

SALES GENIUS NETWORK

[Online Course] Business Acumen for Marketing, Demand Generation & Sales

Business Acumen is the ability to intuitively grasp the performance drivers for someone else's business – and then clearly explain how your product or service will drive THEIR results.

*If you aren't a member of the Sales Genius Network, register and become one today!

If You Like This Newsletter, Share