Hey there, welcome back (or welcome!) to this edition of the Smart Growth Roundup! As the world is experiencing crazy heat waves, I hope you're staying safe and cool indoors where there's AC. I've been extremely thankful for it with temperatures above 105 here in Texas. 

This edition I share a few different topics for database management including CRM data, data models, and some data migration mistakes that we see companies making (and how to avoid them). 

More and more our databases are becoming cluttered and full of information that we may not necessarily need. With uncertain times heading our way (more on that in a later edition), it's important we figure out what truly matters to the business and start looking at what matters. If there's anything in this edition that interests you or if you have any questions pop up, let me know. I'd love to chat!

Stay cool, 

Hannah (The Editor)

INDUSTRY INSIGHTS

Understanding and using the proper data throughout your business is crucial. Whether it's in your content or being used to track contacts, you should have a good handle on keeping your data updated.

From Insycle

The Business Impact of Not Maintaining CRM Data

Customer data touches nearly every department in an organization. Insycle takes a look at how poorly maintained CRM data impacts different departments in an average company.

From Lucidchart

Data models: CDM vs. LDM vs. PDM

With the right data model, you can visualize how your database works - from the data elements to the relationships among them and how data is used in business processes.

From CloudFiles

Why You Should Use CRMs

For a CRM to extract the most benefit out of the opportunities provided to you, defining the goals of your business is crucial. Understand the importance of using a CRM today.

From zapier

The curse of bad data on your marketing content

The internet is awash in bad and misused data - and a lot of the bad data is finding its way into marketing content. When using data in your content, these are the questions you should ask yourself.

IMAGINE INSIGHTS

Articles

• Organizing Your Data Junk Drawer

• Insycle Review: A Data Quality Tool Built for RevOps

Videos

• What (Almost) Everyone is Getting Wrong with Data & Metrics
• A CRM is Only as Good as Its Configuration

TOP 7 DATA MIGRATION MISTAKES

In our experience, most databases are just too cluttered or, worse, aren't prioritized for the end goals. 

Your time and effort is better spent thinking about what you want to accomplish with you migration and your data, rather than halting everything until your data is scrubbed clean as a whistle.

Here are the biggest database mistakes, followed by the way we approach a migration, initial build, or a clean-up.

Click the infographic below to read more on the topic. 

PREMIUM PICK

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• The 3 most common and damaging mistakes nearly every company makes when designing and building their tech stack.
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• And more.

SALES GENIUS NETWORK

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