Hello and welcome to this edition of the Smart Growth Roundup. Has anyone else been experiencing bad allergies? I blame it on the gloomy weather we've been having, but nevertheless we must persist and get through it one day at a time.
In this edition, we're looking at growth from the focus of your Go-to-Market Strategy. From brand positioning to adjusting to a cookie-less world, there are great insights that will help you prepare for what's to come.
As always, we would love to know how we're doing. Did something resonate with you? Is there a piece you'd like more information on? I'd be happy to chat with you, just email me at hannah@imaginellc.com. Here's to your growth!
INDUSTRY INSIGHTS
There is no perfect strategy. Chart the path and take advantage of your strengths with these web insights to help enable your success.
How do you make your message simple when what you're offering is complex? This post provides information and exercises you can do to create a great positioning statement.
The most frustrating aspect of growing a business is the inherent unpredictability involved. It's an experience that can feel like vertigo. Yet, when you zoom out, the journey isn't so mysterious.
Before you can be admitted to the "promised land" you'll be tested, often beyond what you thought you could handle. That's why understanding the six stages of a successful growth strategy is extraordinarily valuable.
For more insights on the topic, click the infographic below to access the full comprehensive guide.
PREMIUM PICK
The Single Framework You Need:
The DEALS Framework
Discovery
Engage
Activate
Launch
Success
The DEALS Framework provides a holistic view that aligns all aspects of what your company does to find, win and retain high-value customers, and to unify the various methodologies, strategies, and tactics you may be implementing.
The framework, by design, is flexible and should be fitted to your business and your strategy. Companies today are paying a 15-50% friction tax. With this framework, you can quickly reduce the important areas where friction is dragging momentum and performance and eliminate that tax.
When assessing the performance of your sales team, understanding which Key Performance Indicators (KPIs) you should measure is crucial. This sheet will lay out what metrics you should be tracking, why you should be tracking those metrics, and how you can use them to increase success.
