Hi there and welcome to this edition of The Smart Growth Roundup! If you celebrated Thanksgiving this past weekend, I hope it was spent in good company with your friends/family. We're now in the home stretch to the new year!
In this Demand Gen/Lead Gen edition, we're taking a look at your email strategy, making your advertising better, and helping you determine when it's time to give that website an update.
If you're enjoying this newsletter, please make sure to share it, and if you have any insights related to the articles in this edition, we'd love to hear about them. Just reply to this email and I'll share them.
Here's to your growth,
Hannah (The Editor)
INDUSTRY INSIGHTS
How are your demand generation efforts? Is it time for an update to your site, strategy and/or processes? The industry insights today will help point you in the right direction to improve your efforts.
Paid advertising platforms have become more complex. There are more opportunities to make small mistakes that can be costly. Here are some simple mistakes that can kill your advertising and how to fix them.
Break down the main elements of high-performing emails to show you how to drive action from your campaigns, and learn how to create a strategy that fits your customer lifecycle.
Your web presence is simply too important to ignore, and is important to your revenue growth efforts. Your website is where your customers and prospects learn about who you are, what you do, and why it matters.
Below are 13 indicators that your website needs to be updated and soon.
Click the infographic below to read more on the topic.
PREMIUM PICK
Download This Tool:
The B2B Lead Generation Calculator
Having a clear, measurable target is critical for any sales or marketing effort, but it's hard to know just how many leads, prospects and proposals you need to make.
Or, it used to be hard. With The Lead Generation Calculator you'll be scenario planning in minutes. Input 6 key assumptions and the calculator takes care of the rest.
This scorecard guides and scores your emails. Generate a score of 86 or better with this tool and you'll soon see your emails generating more impact, engagement and conversations.
