Hello and welcome to this edition of the Smart Growth Roundup! We're officially in the month of August, and I'm not sure how we got here. Wasn't it the beginning of summer two days ago? Whoever is speeding up time can dial it back!
All focus today is on your Go-to-Market Strategy from segmentation to messaging to keeping the big risks in mind as you update your strategy to account for change.
How have you been able to navigate the changes over the past year and a half? Respond to this email and let me know.
Have a great week! Hannah (The Editor)
INDUSTRY INSIGHTS
As you are revisiting your Go-to-Market Strategy, you need to take into consideration the changes that could affect how your business runs.
Whether you're starting from scratch or revisiting an existing value proposition, here's a 6 step process you can follow to maximize the quality of your final product.
A strong Go-to-Market Strategy is like having access to the cheat codes of a difficult video game. they enable you to see things that others don't, move faster, and gain a highly differentiated competitive advantage.
Designing such a strategy requires deep expertise across multiple business disciples and processes. It also means you need to consider a few things to make a difference.
Click the infographic below to access the webinar.
PREMIUM PICK
Free Workbook:
How to Create Effective Buyer Personas
When you know your who, everything else is easier.
Having buyer personas enables you to:
Attract people who are interested in what your company has to offer
Guide product and service development
Reach goals and overcome challenges
While building buyer personas is critical, it is not easy! That's why we created this workbook that walks you through the process of identifying, creating and documenting your personas. It's easy to use and share with your team.
