Hey there, welcome back (or welcome!) to this edition of The Smart Growth Roundup! If you missed it, Elon Musk bought Twitter yesterday for $44 billion. I've been following #MarketingTwitter on the topic and it's pretty split in terms of feelings on the matter. But whether you are for or against the news, it's not in our control so we can only do our best with what's to happen next. 

What is in our control, though, are the data, metrics, and dashboards that we use to make decisions and check progress on our goals. Having bad/dirty data is only going to make our lives harder. 

For us marketers, bad data can affect what we're doing just as much as sales or the rest of the company. What have you been doing to combat this? Let me know your story by responding and starting a conversation!

Until next time, clean up that dirty data and start using valuable metrics,

Hannah (The Editor)

INDUSTRY INSIGHTS

Bad data and dashboards don't just impact sales. It can impact marketing substantially which can have an impact on other areas of the business. If you weren't aware of the extent to how bad it can be, see what the industry has to say.

From Harvard Business Review

3 Ways Data Dashboards Can Mislead You

We all love dashboards, but dashboards aren't the magic view some managers treat them as. While they provide snapshots of important measures, dashboards can be poor at providing the right context.

From ZenMedia

Why Big Data Doesn't Always Lead to Better B2B Marketing Decisions

How do B2B marketers identify the data that matters amidst the noise and vast amounts of data that's available, but not useful?

From Databox

10 Common Dashboard Design Mistakes and How to Avoid Them

Are you pouring your heart and time into dashboards no one appreciates? Fix these dashboard design mistakes and watch things change!

From Insycle

HubSpot Data Quality: Why Dirty CRM Data Hurts Your Marketing

There are an unending number of ways that bad business data can have a negative impact. Here are 3 ways bad HubSpot data can hurt your marketing campaigns.

IMAGINE INSIGHTS

Articles

• The Most Important Growth Dashboard in My Arsenal

• Organizing Your Data Junk Drawer

Videos

• Stop Building Crappy Reports & Sh!tty Dashboards
• In Pursuit of the Perfect Database

VALUABLE VS. VANITY METRICS

No matter what position you are in within a company, metrics are of utmost importance to make sure you're getting the job done and reaching your goals.

The downfall is that we tend to put metrics of less or no value (vanity metrics) up on a podium.

Are the metrics you're tracking the right ones?

Click the infographic below to read more on the topic. 

PREMIUM PICK

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