In a recent Gartner survey, 90% of marketing leaders agreed that the marketing function needs to be more adaptive to shifts in customer needs. Learn how to better adapt here.
CXL surveyed over 200+ B2B executives and marketing & sales leaders to find out what challenges they face. Here's what they learned and the steps you should take to put yourself in a position to succeed.
It's often a challenge to get sales teams to adopt the resources being made for them. Here are the best tips for getting sales to use their sales enablement resources.
The 3 Playbooks For A Successful Sales Development Program
Sales/business development programs and departments have become virtually standard for growth-focused companies, but most companies are doing it wrong - and it's killing their growth efforts.
It's not that they're doing things wrong, it's that they are doing the wrong things. All sales development programs are not created equal. Success requires implementing the right playbook for the game you're playing.
In this webinar we share:
The 3 primary categories of sales development
How to align your sales development program with your customer's buying style
How to effectively utilize technology to create greater impact and traction
Good coaching improves employee engagement, creates better performance, and enhances an organization's retention strategy. The key is to have a defined process for effective coaching, which is what this checklist should be used for.
And now for something completely different...
Krispy Kreme launched a promotion this week, giving away a free original glazed doughnut every day in 2021 to those who show they've received the Covid vaccine. This promotion has received a lot of love and hate online. Some think it's a clever idea to incentivize people to get vaccinated while others see it as promoting obesity and revealing medical information. What do you think, was this a good promotion for Krispy Kreme or not? Let us know by tagging us on Twitter @DemandCreator.
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