Hi there and welcome to this edition of the Smart Growth Roundup. Some personal news: after being gone for 260 days, my husband comes back from deployment this week! 🎉
To all those who are veterans, military spouses, or tied to the military in any way, thank you for your service and support to our country.
This edition we are focusing on something that's crucial to your business's performance, but rarely gets the attention it deserves: database management. The insights today will help you get on a better track with your data.
What tips/tricks do you use to get the most from your data? Just reply to this email, I'd love to see them.
Cheers!
Hannah (The Editor)
INDUSTRY INSIGHTS
Your database is extremely important to your daily activities, no matter what position you're in. Getting it in order means changing up how you've previously done some things.
Today there are thousands of marketing tools and platforms that sit across various categories - data tracking, integration tools, and more. So why is marketing technology important?
Take a look at the findings from Stirista's survey of agencies across the Ad tech and Martech worlds and their concerns for high-quality data, as half of respondents outsource their consumer and B2B data needs.
Being data-driven takes time, effort, and practice.
As you think about being data-driven, apply this below approach. The more you do it, the the better you'll get. You'll find yourself using this approach to every decision you make without having to think about it.
And in doing so, the world will become less of a mystery, and your business will become more predictable.
Click the infographic below to access the full article.
PREMIUM PICK
Don't Miss This OnDemand Webinar:
The Critical Factors to Building Strong Analytics for Sales, Marketing & Customer Success Teams
"None of your data matters if you don't understand your customer to have the context to interpret your data." - Billy MacDonald
How can you set up your systems to generate the revenue insights you need and make performance predictable?
Industry leaders Billy MacDonald, Todd Abbott, and Raj Aggarwal answer this question and give us their experiences and advice in this panel discussion.
Ensure you have the insights to make great decisions with your tech stack and the platform to execute powerfully. Indicate the degree to which you agree or disagree with the statements included to see where you can have the biggest impact on improving your results.
