Hey there, welcome back (or welcome!) to The Smart Growth Roundup! The past few weeks Imagine has had some exciting things happening that I want to share with you all. Firstly, our Director of Operations, Jess Cardenas, is now our Chief of Staff! (WOOHOO! 🎉) We also have a webinar taking place shortly and registration premiers today! (More on that down below in the premium section.)
Today we're focusing on your Go-to-Market Strategy and specifically your audience because they should be at the forefront of your business. I think we can get so caught up in the everyday tasks of the world that we sometimes forget this.
There's a lot of great insights and information at your disposal in today's edition, but then again I write it so I'm biased! If you're enjoying these please let me know! And let me know if there's anything you'd like to see specifically by replying.
Thank you for being you and here's to your learning,
Hannah (The Editor)
INDUSTRY INSIGHTS
Before you can get into your messaging and sales approach to your prospects, you have to know who it is you're targeting. If there's one thing I learned recently it's that your ideal client profile and your personas being laid out properly will take you far. And the industry agrees!
When you know you audience, you can ensure the items you sell and the content you produce consistently resonate with them. Learn how knowing your audience will help you convert more leads.
If you want to win in your market, you need to position and promote your solution in a way that make prospects think, That's exactly what I'm looking for.
Taking an audience-focused approach aligns teams who can better serve the customer and yield better business results. Here's why you should be embracing this strategy.
Even in its simplest form, this question is difficult to answer and the implications of the answer have huge impacts on your business.
When you can define who it is and who it isn't that you want to sell to, everything becomes more clear. Below are some examples of where you can start.
Click the infographic below to read more on the topic.
