Hello there and welcome back (or welcome) to this edition of The Smart Growth Roundup! I'm extremely happy to share with you all that we have made it to HubSpot's Elite Partner tier! 🎉 Thank you for supporting us and being part of this journey. We couldn't do what we do without you. 

Today we're focusing on something that I didn't know much about until recently -- competitive intelligence. If you're wanting more information, you're in luck! The industry insights are extremely helpful with this subject. 

I do want to know, have you heard of competitive intelligence before or revenue intelligence? If so reply to this email and share your favorite article or piece of information about it. I would love to know more and share it with everyone!

Here's to your learning,

Hannah (The Editor)

INDUSTRY INSIGHTS

Revenue Operations has been changing the way businesses operate for the past two years. If you haven't had the chance to read up on competitive intelligence or revenue intelligence, here's a good place to start. 

From Crayon

5 Next-Level Tactics for Gathering Competitive Intelligence

You can’t afford to spend too much time in gathering mode. So, to help you maximize the impact of your efforts, Crayon's blog post will explore five next-level tactics for gathering competitive intelligence.

From People.ai

Forrester Report: Revenue Operations & Intelligence – The People.ai POV

Revenue teams are still struggling to find a repeatable winning formula, and People.ai believes the core of that problem comes down to one thing: data.

From InsightSquared

2020: A Look Back in Revenue Intelligence

When it comes to innovation in revenue intelligence—this has been a year that has transformed this industry drastically—for the better. So let’s countdown the top 5. 

From Forrester

Revenue Operations And Intelligence (RO&I) Is Now Core To A Go-To-Market Tech Stack

It is now imperative for B2B organizations to have a comprehensive view into buyer relationships and engagement activity.

IMAGINE INSIGHTS

Articles

• ZoomInfo Review: Our Choice for Sales Intelligence

• There's A New Game, And Winning It Requires A New Mindset & Approach

Videos

• Build a Better Forecast

• The Importance of Single Source of Truth (And How You Can Have More Than One)

5 DOMINANT SALES & MARKETING TRENDS

There's no such thing as certainty. The past two years uncovered several trends that have been changing the keys to success for sales, marketing, and customer success organizations. 

We've spent a lot of time digging deeply to identify these changes and craft an approach that enables small and mid-market companies to control their destiny better. Below is what we've found you need to consider.

Click the infographic below to read more on the topic. 

PREMIUM PICK

A More In Depth Look Into RevOps:

The Revenue Acceleration Manifesto

It’s becoming more evident that the flaws in the dominant, legacy approach to sales and marketing are getting bigger. It’s a game that is simply not sustainable for most organizations.

A new game is emerging. The opportunity for those companies and people seeking to generate more significant momentum is to make the adjustment now and adopt the strategies and tactics that will enable them to win this new game.

Read more to learn the five distinct trends that must be accounted for to win this new game and navigate the execution path.

SALES GENIUS NETWORK

Building Your Growth Model For Predictability & Impact

Create a strong growth model that will align your customer acquisition and success teams, generate greater execution velocity, and enable better and faster decision-making from the top of the organization to the front-lines.

*If you aren't a member of the Sales Genius Network, register and become one today!

If You Like This Newsletter, Share