Hey there, welcome back (or welcome!) to this edition of The Smart Growth Roundup! Never did I think that I would see a social platform get destroyed in real time like Twitter is currently. I feel heartbroken seeing all the posts from now former employees.

To any of our readers, if you happen to be part of Twitter or know someone who has been effected by the layoffs, our hearts are with you/them as they figure out where to go next. 

Just like no one could have expected things to go south with Twitter, we never know what to expect with the world. That's why it's important that no matter what, we prepare ourselves for the unexpected to make sure we still stick out to our prospects, generate revenue, and grow. That's what this edition is all about.

If there's anything I can do for anyone, please let me know.

Hannah (The Editor)

INDUSTRY INSIGHTS

As companies prepare for what lies ahead, whether it be a recession or something else, here are industry insights to help get you on track and continue to generate grow.

From Digital Marketing Institute

The Ultimate Guide to Content Marketing for “Boring” Businesses

Here are three techniques that you can use to make content marketing work for your "boring" business.

From CXL

Omnichannel Marketing: 7 Examples to Improve Customer Experience

When researching a new product, buyers use 10+ channels to interact with companies. Each channel presents a chance to make a good impression. 

From MadKudu

Demand Gen Playbook: 5 Ways To Drive Revenue In A Down Market

Here is some practical advice and a couple of low lift plays you can deploy today to help generate revenue.

From Drift

3 Ways You Can Use Educational Content To Drive Growth

Educating your audience is table stakes for B2B brands today. Here are three biggest takeaways about product education.

IMAGINE INSIGHTS

Articles

• 8 Ways to Reimagine Content to Reach Bigger Audiences

• 3 Actions Marketers Should Spend Time on During a Crisis

Videos

• What is Customer Experience & What Role Does RevOps Play

• Content Strategy: Owning vs. Renting Attention

5 ACTIONS TO SUCCEED THROUGH SCARY TIMES

Things change quickly. 

There is good news, though. Difficult times are your opportunity to stand out and be rewarded for taking strong action and making good decisions. It is in difficult times that good companies separate themselves from their peers and become great.

Here are 5 actions to take on the go-to-market side of your business to make this a defining moment for you and your company.

Click the infographic below to read more on the topic. 

PREMIUM PICK

OnDemand Webinar:

5 Actions For Sales & Marketing to Succeed Through Crisis

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• How do buyers think and behave differently in bad times? 
• Can you still grow in bad times? And, if so, what's the path? 
• How can you focus your message to resonate in this environment?
• And more

SALES GENIUS NETWORK

Professional Inbound Marketer's Review Kit

There are 5 areas that need to be evaluated on a consistent basis: buyer personas, website, buyer's journey, lead nurturing and metrics. Manage the important elements and keep your results headed in the right direction with this kit.

*If you aren't a member of the Sales Genius Network, register and become one today!

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