Hello and welcome to the Smart Growth Roundup, coming at you from the Yeehaw state of Texas (at least that's where I am). I'm Hannah Munoz, the Marketing Manager here, and I'm the one that gets to put together the biweekly Roundup. Does something look different? We thought the previous layout was getting old and it was time for a refresh, and here we are!

Some of the changes we're making include a theme/focus for each issue, insights from both the industry and Imagine, a new section that includes a related infographic, and tools to help you improve your job, business, and more. 

We're excited to continue to bring you the latest insights in a more organized way, and we'd like to hear from you on this new layout. Do you like it, dislike it, think it could be improved? Share your thoughts with me at hannah@imaginellc.com. Enjoy!   

INDUSTRY INSIGHTS

As RevOps continues to be the talk of the town, here are some of the best insights on the web to enable you to increase your growth velocity. 

From Demand Gen Report

B2B Orgs Turn To Third-Party Data, Strong Leadership To Fuel RevOps Engines

As B2B organizations evolve their strategies and become revenue focused, total alignment, dynamic datasets and strong leadership can ensure success.

From CXL

Marketing Integrations: The Challenge of Getting Your Marketing Tech Stack to Play Nice

Should you use best-of-breed tools or an all-in-one marketing suite? The trend has shifted to a preference for integrated suites.

From Impulse Creative

What is Revenue Operations, AKA RevOps?

The good news is your business is growing. The bad news is, you're not sure if you're ready for everything that comes with it. Your answers lie in adopting a RevOps mindset.

From HubSpot

The Importance of a CRM: Why Your Company Needs a CRM to Grow Better

CRMs are powerful tools that can help you expedite business growth. Here are 7 reasons why your company needs a CRM to grow better.

IMAGINE INSIGHTS

Articles

• What is Revenue Operations
• The Five Levels of Revenue Operations

Videos

• The Revenue Acceleration Manifesto
• How to Successfully Launch & Integrate RevOps

WHAT'S WRONG WITH REVOPS?

For the last three years we've been focusing on and talking about revenue operations. For the last year, it feels like you can't get away from people and posts highlighting RevOps.

A few months ago our CEO, yup you guessed it, Doug Davidoff was really salty about all the hype and wrote a blog on What Everybody Is Getting Wrong About Revenue Operations (And What You Can Do About It).

Here he shared the mistakes people were making and what businesses could do to get it right. We've outlined the whole thing for you below, and feel free to read the post by clicking on the infographic!

PREMIUM PICK

Frictionless Sales & Marketing:

The Interactive Friction Cost Calculator

Your team is already working hard. Focusing on performance improvement is important, but it's a long path to impact. If smart growth is important, reducing friction is the fastest path to impact.

What's more, its impact compounds over time. There simply is no better investment to make in your business than reducing friction.

Find out what impact reducing friction can have on your business's performance and bottom line with The Interactive Friction Cost Calculator.

SALES GENIUS NETWORK

Key Performance Indicators Cheat Sheet

When assessing the performance of your sales team, understanding which Key Performance Indicators (KPIs) you should measure is crucial. This sheet will lay out what metrics you should be tracking, why you should be tracking those metrics, and how you can use them to increase success.

*If you aren't a member of the Sales Genius Network, register and become one today!

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