Happy spooky season 👻 and welcome to this edition of The Smart Growth Roundup. Between traveling and having family in town, September went by quick...then again the entire year has gone by quick.
There's nothing scarier than having a disastrous web of chaos in your database. You aren't doing yourself any favors if your data isn't clean. That's why we're focusing on database management practices and making sure you have the knowledge to put a good process in place to keep your data up-to-date.
If you have any practices to add, respond to this email and let me know. I'll include them in the next edition.
Yours truly,
Hannah (The Editor)
INDUSTRY INSIGHTS
It's one thing to have lots of data, it's another to have good, clean data. Keeping your data clean requires management, and our industry experts agree.
Sales teams are faced with hundreds of solutions, but without high-quality data to connect them all, many tools can turn into empty boxes that fall short of their goals.
Your work isn't done after a database is created. You need to have a number of good management best practices in place to keep data quality high & database performance on target.
HOW TO TELL IF YOUR CRM IS LEVERAGING OR THWARTING
Too often people define the value of their database by the quantity of names they have. While the size of your database is important, it's nowhere near the most important.
Here, let's focus on the crucial role of your database, the most overlooked aspects of database management & three keys to ensuring you're using your database effectively.
Click the infographic below to read more on the topic.
PREMIUM PICK
Don't Miss This OnDemand Webinar:
The Critical Factors to Building Strong Analytics for Sales, Marketing & Customer Success Teams
We hosted three of the industry's leading companies to share their experiences and advice around this question: How can we set up our systems to generate the revenue insights we need and make performance predictable?
