Business acumen is a term often thrown around boardrooms and blog posts. HubSpot breaks down what it is, why it's important, and how you can develop it in this article.
To enable post-linear buying journeys, marketers must design programs and tactics that connect content and conversations across interactions to predict and respond to buyer needs in real time.
Ascend2 and other research partners fielded the Email Marketing Optimization Survey and around 300 marketing professionals responded. Here are noteworthy insights from the study.
The DEALS Framework provides a holistic view that aligns all aspects of what your company does to find, win and retain high-valued customers. It unifies the various methodologies, strategies, and tactics you are already implementing.
The framework, by design, is flexible and should be fitted to your business and your strategy.
Advance your ability to design and implement a structure and system to support and enable your growth efforts. Companies are paying a 15-50% friction tax. With this framework, you can quickly reduce important areas where friction is dragging momentum and performance and eliminate that tax.
This scorecard guides and scores your emails. Generate a score of 86 or better with this tool and you'll soon see your emails generating more impact, engagement and conversations.
