Hey there, welcome back (or welcome!) to this edition of The Smart Growth Roundup! Between wedding season and graduation season it feels like I've been traveling at least once a month. If you have anyone or know anyone going through an exciting season, congratulations to them! Big milestones are always so much fun to celebrate.
On a more related note, we should also be celebrating our personas. They're the core of every business, they are the embodiment of our actual customers, so we should care about the details we have on them to drive decision-making.
To help you out today I've put together all the resources to give information on why personas are needed, how they help different departments, and what happens when you don't have them. If you have any insights or questions you'd like to share, feel free to respond and connect with me!
Until next time,
Hannah (The Editor)
INDUSTRY INSIGHTS
Personas should be at the core of your business and every decision you make. If you don't have them detailed and fully laid out somewhere, we'd highly recommend you take the time to do so.
Buyer personas aren't just a tool for marketing teams. Anyone who interacts with customers should be involved in the process of identifying and defining key buyer personas for your business.
No matter what your industry is, sales success relies on having a customer-driven strategy. Forbes has you covered on how to leverage buyer personas for sales enablement.
Defining your ideal customers and understanding how they think, act and buy is a key partof building your marketing and sales approach. Creating buyer personas is a way to document the information and easily share it with your team.
While building buyer personas is critical to your marketing and sales success, it is not easy!
Here's a workbook that includes definitions, fillable worksheets, and an example to get you started.
Create a strong growth model that will align your customer acquisition and success teams, generate greater execution velocity, and enable better and faster decision-making from the top of the organization to the front-lines.
