From Sales Benchmark Index

Considering Technology-Driven Sales Prospecting? Examine the Pros and Cons of Automation

Weigh the pros and cons outlined here to decide whether automating your prospecting process is right for your organization.

From Zoominfo

7 Ways Dirty Data is Hurting Your Bottom Line

Using dirty data to fuel your business initiatives is like putting the wrong type of fuel in your car; you're doing serious damage to your engine.

From ProfitWell

Customer Acquisition Vs. Retention: Where Are Your Dollars Best Spent?

Customer acquisition vs. customer retention -- which one is better? That's a misleading question -- both are important.

From SiriusDecisions

Are You Managing Your Sales Data or Is It Managing You?

A lack of accurate real-time data stunts an organizations ability to implement dynamic guided selling.

Insights From Imagine

• What it Means to be Data-Driven, How it's Different from Metrics & How to Apply It
• 5 Critical Factors to Drive High-Velocity Customer Acquisition

Video Insights

• Have Data-Driven Mindsets Jumped the Shark: Using Data Effectively
• 5 Actions to Position Your Company For Growth Over the Next 18 Months

Don't Miss This Article:

Aligning Vectors & Structuring Your Team For Revenue Growth

Today, revenue teams obsess about speed and efficiency. Sales, marketing, and success teams move so fast, their vectors look like a pinball machine with multiple balls in play. There is tremendous activity and movement, but it’s only capturing a fraction of the output.

The obsession with efficiency is leading to an even more intense focus on internal processes. Let's take a closer look at aligning vectors through the prism of your people.

Resource of the Month

from The Sales Genius Network

Satisficing - Why Better Solutions Fail

WYSIATI - What You See Is All There Is. We see things based on experience. This video addresses the most common positioning, strategic, and tactical mistakes that get made all across the customer acquisition cycle. It comes down to understanding the good enough factor and what that means in terms of how your customers go about making decisions. 

And now for something completely different...

I came across this commercial on Twitter today from Welch's. While most everyone was talking about how awkward it was (and trust me, it's awkward), it got people talking. So whether it was a bad ad or not...it got people's attention. What do you think? Do you think Welch's meant to post something bad? Let us know.

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