Aligning Vectors & Structuring Your Team For Revenue Growth
Today, revenue teams obsess about speed and efficiency. Sales, marketing, and success teams move so fast, their vectors look like a pinball machine with multiple balls in play. There is tremendous activity and movement, but it’s only capturing a fraction of the output.
The obsession with efficiency is leading to an even more intense focus on internal processes. Let's take a closer look at aligning vectors through the prism of your people.
WYSIATI - What You See Is All There Is. We see things based on experience. This video addresses the most common positioning, strategic, and tactical mistakes that get made all across the customer acquisition cycle. It comes down to understanding the good enough factor and what that means in terms of how your customers go about making decisions.
And now for something completely different...
I came across this commercial on Twitter today from Welch's. While most everyone was talking about how awkward it was (and trust me, it's awkward), it got people talking. So whether it was a bad ad or not...it got people's attention. What do you think? Do you think Welch's meant to post something bad? Let us know.
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