
The Marketing Automation Platform (MAP) Assessment Workbook
Drive predictable growth within your investment in marketing automation
The decision you make to invest in a marketing automation platform (MAP) is one of the most important you will make. The right decision will power your marketing and lead generation efforts. The wrong one will cost you money and drag down your results.
The Marketing Automation Platform Workbook identifies the nine most important criteria to use when selecting a MAP, and provides a simple set of worksheets to compare alternatives.