Hey there, welcome back (or welcome!) to this edition of the Smart Growth Roundup! Over the past week and a half I've been obsessing over the new season of Stranger Things and the new Obi-Wan Kenobi show. Two very different genres, I know, but they are both so good! (If you're also a fan of either show, I'd love to know what your thoughts are on them. If you feel inclined, reply and let's talk!)
I brought up these shows not only because everyone is talking about them, including myself, but because Netflix and Disney do a great job with content distribution and marketing for their shows. And while a lot of us don't have the capabilities to put out content like that, content distribution and repurposing is just as important to get people hooked to what we sell and market on a daily basis.
Today's edition focuses specifically on your content, why it's important to repurpose it, how to repurpose it, how to create a content calendar and more. Ultimately our goal at the end of the day is to have people sucked into what we're putting out just like these shows, and this is a step we should all take to get there.
Keep on pushing forward,
Hannah (The Editor)
INDUSTRY INSIGHTS
If it isn't already, your content should a focus of yours because it helps aid sales and marketing to generate leads and secure customers. Whether repurposing or getting your content on track, the industry has some great insights to get you started.
There’s one huge myth surrounding content distribution: If you build it they will come. This ain’t Field of Dreams. Before you build your content, read what DGMG has to say about content distribution.
Every piece of content you produce has to fit into your overall digital marketing strategy. Here's how you can start developing your editorial calendar to help you achieve revenue goals throughout the year.
The internet never sleeps, which means it needs to be fed—constantly. And what does it like to eat most? High-quality content. Here are 10 ways to repurpose your existing content.
Did you think you were done with that blog you posted in 2016? It’s time to dig up the unoptimized and underperforming blogs of the past and breathe new life into your backlog.
That means nothing is permanent and everything can be changed on a whim. You can refresh and reimagine content constantly. That gives us the freedom to experiment.
Let’s take advantage of that!
Here are 8 ways to Reimagine content.
Click the infographic below to read more on the topic.
PREMIUM PICK
Free Guide & Template:
How to Create a Content Map
Content without context is well...just content.
Keeping track of the content you have and where it fits in the journey can be overwhelming.
A content map serves as a guide that helps you keep track of how much content you have, who it was created for, and where it fits in the buyer's journey.
Scenario plan in minutes. Input 6 key assumptions about your sales process and let the calculator measure how many leads, prospects and proposals you need to reach your goals.
