If You Want to Compete & Win, You Must First Earn Attention
Your customers and prospects are overwhelmed today. Unprecedented pressures from work, home and personal pursuits have destroyed their attention-span. Author Jill Konrath calls them “Crazy Busy Customers.” Today, if you can’t connect to them, stand out from your competition and quickly communicate you are ignored or commoditized.
The result is devastating for small and mid-market (SME) companies. Sales costs have grown to unsustainable levels, forcing cuts that further weaken your company’s ability to compete.
These Five Tips are being applied effectively by the very businesses that know precisely what they impact is. They’re able: