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Free Workbook:

How to Create Effective Buyer Personas


When You Know Your Who, Everything Else is Easier

Buyer Personas WorkbookDefining your ideal customers and understanding how they think, act and buy is a key part of building your marketing and sales approach.

Creating buyer personas is a way to document the information and easily share it with your team. 

Having a buyer persona enables you to:

  • Attract people who are interested in what your company has to offer
  • Guide product and service development
  • Reach goals and overcome challenges

While building buyer personas is critical to your marketing and sales success, it is not easy! That’s why Imagine created this workbook. It walks you through the process of identifying, creating and documenting your buyer personas. It is easy to use and share with your team.

The workbook includes definitions, fillable worksheets and an example.

Get started today!


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