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OnDemand Course:

Business Acumen for Marketing, Demand Generation & Sales

What is business acumen? Business acumen is the ability to intuitively grasp the performance drivers for someone else's business, and then clearly explain how your product or service will drive their results.

When you have business acumen and when your salespeople have business acumen, greater growth and bigger margins are yours. When you lack in business acumen, competition, commoditization and falling margins are your future.

We put this course together to provide you with a framework to help you understand how businesses work, how to define issues in business, to create a better understanding of what's happening with your business and prospect, and to align your offering and proposition.

Become a better businessperson today for $249!

Register & Start the Course

What You'll Learn

Understanding Business Models: Learn and immerse yourself in The Five Core Business Models™, understand the difference between products, services and manufacturing businesses, and figure out what equity value is and how you create it.

Understanding Strategy: You'll better understand what strategy is, the language of strategy, the difference between strategy and tactics, and how strategy is developed.

Understanding Causes & Drivers of Results: Identify indicators, understand a company's organization chart and what it's like to wear the hat of the executive, learn how job descriptions impact the buy cycle, and how to establish the cost of the problem.

Understanding Financial Statements: We'll go deep into the income statement, balance sheet, cash flow, financial ratios, return on investment (ROI), and how to build ROI Maps™.

Managing the Territory as a Business: You'll be better equipped to identify worry signs, create an effective opportunity calculator, make ROI cases internally, and leverage your efforts.