onDemand Webinar: The 7 Components of an Effective Sales Playbook
Companies with strong sales and marketing playbooks see higher velocity and quality lead generation, greater team and rep attainment of sales quotas, higher win rates and shorter sales cycle times*.
Today, playbooks are more important than ever. In complex environments where more touches are involved and the difference between competitors continues to diminish, a strong, aligned approach across the entire customer acquisition process is crucial for success (or even survival). Before you say you don't need a playbook, realize you already have one. The question is whether it's documented and purposeful or not.
The 7 Components of An Effective Sales Playbook