Companies with strong sales and marketing playbooks see higher velocity and quality lead generation, greater team and rep attainment of sales quotas, higher win rates and shorter sales cycle times*. 

Today, playbooks are more important than ever. In complex environments where more touches are involved and the difference between competitors continues to diminish, a strong, aligned approach across the entire customer acquisition process is crucial for success (or even survival). Before you say you don't need a playbook, realize you already have one. The question is whether it's documented and purposeful or not.

The 7 Components of An Effective Sales Playbook