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We expected 2020 to be a pivotal year, but we have to admit that we had no idea that we'd be looking at a world turned on its head. 

There is a tremendous amount of confusion, as we're all filled with far more questions than we have answers. What's more, many of the questions we have (at least for now) don't have answers.

Most sales and marketing organizations today have no experience dealing with difficult markets, let alone completely disrupted ones. In 2008-09 many of the ideas we shared helped companies navigate through turbulent times, and despite their difficulties (and make no mistake - the next several months are going to be difficult) it is in difficult times that good companies separate themselves from their peers and become great.

Join our CEO, Doug Davidoff, on April 8th, at 2 pm ET where he'll share our research-backed insights on the path to succeeding through difficult environments. In this fast-paced session, he'll answer questions like:

  • How do buyers think and behave differently in bad times?
  • How can you maintain a focused outreach effort without upsetting or offending customers and prospects?
  • Can you still grow in bad times? And, if so (you can), what's the path to growth?
  • How can you focus your message to resonate in this environment?
  • What are the 3 key actions salespeople should take?

He'll also be sharing a distinct 5 point plan to ensure your sales and marketing have impact. 

Plus, he'll be sticking around to answer any questions you may have. Difficult times, properly managed, are called defining moments in hindsight. Be sure to make this a defining moment for you and your company.